Marketing and Copywriting
My strategies connect with people authentically, and brand appropriately.
A: Strategy
Q: What's old school, not taught in B-school, yet every successful start-up still around owes its life to?
Copywriting form follows the strategy function, so it pays to have a good idea of what the objective is in order to achieve the desired result.
Words to live by:
"Your effort sets your floor. Your strategy sets your ceiling."
~James Clear.
Oh, Word!
Words came first, and they gloriously connected with the target audience in memorable ways.
A well thought out strategy makes copywriting and design fun, productive and gets the results you want.
Words to live by:
"Your current habits are perfectly designed to deliver your current results."
~James Clear.
Design
3 Seconds to Connect
Last but not least, the visual execution of the strategy has 3 seconds to connect with your target market.
9 highly successful examples of my visual execution of strategies.
- Patagonia Wholesale Order Catalog - for US and Euro Retailers
- President Ford's Vail Symposium Invitation
- "To The Point" Newsletter for Cactus and Succulent Society of America
- Brochure for Sierra Mountain Guides, resulted in 2 consecutive years of international record bookings
- Wild Oats Annual Report: All photoshoots, concepts, content, financial pages. Won Investors Relations "Best Annual Report"
- 1 of 8 Group Publishing catalogs that I created over a 6 month span
- Wild Oats Grand Opening brochures when they were opening 1 store every 2 weeks
- Patagonia Denver DIA Brochure, concept and production
- NCAR Climatology Tradeshow display